What is the difference between efficiency and effectiveness? Being efficient means doing things right, but effective is doing the right things. One will not work without the other, as if you were just focusing on time management to get as fast as you can, regardless of where you are headed.
It is easy to be very busy without ultimately accomplishing the important things in life. The American Stephen R. Covey has shaped a beautiful picture for this: “Sometimes we concentrate fully on climbing a ladder leaning against a wall as quickly as possible – only to arrive disappointed when we arrive at the top that the ladder is on the wall wrong wall. ” This means that you can only increase your productivity, and therefore that of your employees, if you know which wall you want to climb.
Each company sets specific goals each year or quarter. If you are in a leadership position or even an entrepreneur yourself, you are sure to be involved in the objectives. You probably already know exactly how you set the business goals for the next year or those for your department. Maybe you don’t even set them yourself, but get your goals from the boss.
Working purely on numbers and sums, which may have also defined others, motivates only a few and only to a limited extent. What really matters is personal goals. This also includes professional goals, but only as a building block of an entire wall.
As a rule, we set realistic annual targets that include a moderate plus for the following year. At the end of the year, we then check whether we have achieved these goals and repeat the process in a similar dimension. But hardly any entrepreneur or employee can answer the question of where they want to be in five to ten years. Neither with his company, nor in all other areas. As soon as we start to think big, completely different dimensions open up than the previous small steps. Therefore, plan big and calmly beyond the given corporate goals, otherwise you may always remain below your potential.
In addition to purely entrepreneurial goals, it makes more sense to set goals in all areas of life. In my work I differentiate between six areas:
1. Profession, work, company
Defining goals for working life is easy for most people. There is more of a risk that we have too many and have to worry about priorities. Goals in this area can be related to sales, a certain number of customers, or turning a 12-hour day into a 6-hour day. Make your goals measurable in any case.
2. Wealth, finance, wealth
This segment is often thrown into a pile with the first. Professional and financial success do not necessarily go hand in hand. It is better to separate the two areas for clarity. There are too many examples where there is a lot of money flowing but almost nothing gets stuck. Actual profit, reserves, investments or the amount of pension provision – all goals that belong in this category.
3. Personality, growth and development
People want to develop further. Personal growth is extremely motivating. Therefore, this category is about all the things that serve your personal “growth” and further education that broaden your horizons. One possible goal, for example, would be a desire to change behavior: you may want to be calmer, more relaxed, and less upbeat. Or vice versa: you may be too calm.
It can be a seminar you are attending or a textbook you want to read. The training does not necessarily have to relate to your professional life. Maybe you want to learn a language or book a cooking class with a professional. Are you wondering what that has to do with your productivity in the job? I’ll get to that in a moment, but before that there are three other areas.
4. Health, vitality and fitness
As long as we are healthy, we set the fewest goals in this area, except maybe to lose a few pounds, to finally quit smoking or to pass a marathon. Only when we face serious health problems does the view of this area change. Then serious.
5. Relationship, contacts, partnership
In our private life, we rarely tend to set specific goals. They can have a positive impact on our productivity in the job. What better motivation is there to increase your effectiveness and efficiency than to have more time with your partner to eat out or do something nice that you have long planned to do. Friends, family – all of this is often neglected. Who doesn’t know the resolution: “At some point I’ll take my time.” And the weeks and months fly by.
It is best to start with small goals, for example, to send a friend attention every week: a call, an invitation or a postcard. This is also a good idea for your customers or project partners. Better than landing on a stack with all the other Christmas cards.
6. Free time, joie de vivre, fun
Reward yourself for your hard work and enjoy your free time. Working hard and continuously is unfortunately still far too common in this country, which leads to us feeling guilty if we simply enjoy free time. Think about what you would like to spend your time with or have used to do. Then it is not difficult for you to set goals in this area.
Outline the things that would make a perfect day for you. And if that means that you just lie around lazily in the garden or go for long walks. Time to do nothing is also part of it. The only thing you have to do now is to do this as often as possible. This inspires and frees productivity. Also for the things that you don’t like to do. If I plan to stand on the tennis court at 4 p.m., I have finished my to-dos for the day, which I would otherwise sit on until evening.