IPhone or iPad users will be left out of Microsoft’s and Google’s new cloud gaming services by violating the rules of the App Store, Apple explained in a statement to Business Insider.
At the launch of Google Stadia, it was surprising that the service was not available for Apple devices. Then a conflict with the official store was rumored and it was anticipated that other similar services could suffer the same fate. When Microsoft stopped testing xCloud on iOS, the case became clear.
Apple blocks xCloud and Stadia on iOS
The Cupertino firm has made an official statement explaining the reasons. The main reason – in his opinion – is that these types of services offer access to applications that Apple cannot review individually:
“The App Store was created to be a safe and reliable place for customers to discover and download applications, and a great business opportunity for all developers. Before they enter our store, all applications are reviewed against the same set of guidelines that aim to protect customers and provide a fair and balanced playing field for developers.
“Our customers enjoy great apps and games from millions of developers, and game services can absolutely be launched on the App Store as long as they follow the same set of guidelines applicable to all developers, including submitting individual games for review and publication in searches. In addition to the App Store, developers can choose to reach all iPhone and iPad users via the web with Safari and other approved browsers in the App Store ».
All part of the proper operation of these cloud services. The servers on which the games for these services are run are not owned by consumers or located on client devices, but are located in distant data centers. Also, Google and Microsoft probably don’t want to offer logging options within apps because that would mean give Apple 30% of subscription revenue.
In other words, unless it is a full remote desktop application, the App Store will not allow these cloud game services. An example of a service approved by Apple (although there was also debate at the time) is the Valve Steam Link.
In a statement to The VergeMicrosoft says it couldn’t find a solution to bring xCloud to iOS through the App Store. And blame only Apple for the situation: “Left alone by denying consumers the benefits of cloud gaming by constantly treating gaming apps differently and applying more lenient rules to non-gaming applications”.
Our trial period for the Project xCloud preview app for iOS has expired. Unfortunately, we don’t have a path to bring our vision for cloud gaming with Xbox Game Pass Ultimate to gamers on iOS via the Apple App Store. Apple is the only general-purpose platform that denies consumers gaming and cloud gaming subscription services like Xbox Game Pass. And it constantly treats gaming apps differently, applying more lenient rules to non-gaming apps, even when they include interactive content..
Microsoft does not throw in the towel: “We are committed to finding a way to bring cloud gaming with Xbox Game Pass Ultimate to the iOS platform. We believe that the customer must be at the center of the experience gamers and players tell us they want to play, connect and share anywhere, no matter where they are. We agree”.
Another controversy for the App Store. And history repeats itself. It is the most profitable app store on the planet and Apple rules her with an iron fist imposing standards widely questioned throughout the industry. And by legislators. The same CEO, Tim Cook, as did the top executives of Google, Amazon and Facebook, had to testify recently in the United States Congress to try to explain to the Honorable Members why they should not be accused of monopoly practices and abuse of dominant position .
The testimony of the Big Tech bosses is actually one of the highlights of a years-long investigation that should end with a regulatory framework and even the “chopping up” of some of these giants.