Apple’s chief financial officer Luca Maestri announced that this year the iPhone will come “a few weeks later”, probably not until October or November. This shows the only negative impact of the pandemic on Apple’s business so far: The company has so far not been able to compensate for the delays in the supply chain.
However, Apple also only launched a new iPhone in November in earlier years – the iPhone X. In 2017, the makers in Cupertino presented a new generation of the iPhone together with the iPhone 8. The “ordinary” model came to the stores a few days later, the iPhone X significantly later. The following year it was the other way round: the iPhone XS (Max) came onto the market almost immediately, the iPhone XR a good four weeks later. Last fall, iPhone 11 and iPhone 11 (Pro) were still available in September.
Now Apple has apparently not planned two completely different iPhones for 2020, but four variants of the same model with OLED screen and 5G radio. So the question arises whether a keynote in early September would still make sense. Apple last held an iPhone keynote at the beginning of October 2011: At that time, the new iPhone 4S was launched, and Siri made its debut as the first smart assistant on the smartphone.
It is still uncertain whether Apple will do the same this year. However, what can be predicted with certainty is a keynote without an audience, similar to the presentation of iOS 14 and macOS Big Sur at the end of June. The current Covid 19 numbers in the US look worrying, much worse than at the end of June at WWDC. Given the dilettante crisis management in the USA, it seems rather unlikely that the situation will calm down by the end of September or early October. (PC world)