Apple has always refused to allow other applications to offer access to applications and / or games that are not directly available in the App Store, justifying its decision in the guidelines of the App Store, as if it were in entity With whom you cannot speak, someone who is not willing to negotiate or change the rules at any time.
If Apple did not have enough with the different complaints to the European Union that Spotify, Telegram and Rakuten have presented, and the different investigations that are being carried out in the United States among all technology companies (not only against Apple) for monopoly, now we have to add a new case, case that affects all users of both iPhone and iPad.
Apple has stated (through a spokesperson) to the medium Business Insider that the new streaming game services from Microsoft and Google will not become available in the App Store for violating the rules of the App Store, these rules that the entity manages that cannot be negotiated with and that nobody knows about.
When Google launched its streaming video game service last November, it was not particularly striking that the possibility of enjoying games in the cloud offered by this platform was not available on iOS, since the number of supported devices was limited to the Pixel range and little else, leaving doubt in the air if it would be possible in the future.
It is true that it was rumored that due to the guidelines of the App Store, Google Stadia would not have a place on iOS, neither party mentioned anything about it. Microsoft has been testing its game service for a few months in the new one named xCloud, a development that has finished and it is now when everything has come to light.
If you want to enjoy streaming video games, Apple is not your platform
Apple is trying to get out of this situation, claiming issues that have nothing to do with the option offered by both Microsoft and Google. According to Apple, the App Store was created to be a safe place where users download their applications, applications that are reviewed and have to follow guidelines to protect customers.
The first, in the front. Neither of these two streaming video game services download games to device. All the titles are executed on the servers of both companies, and they send a video stream to the terminals and these mark the movements to be followed in the game to the servers, returning another video stream with the desired movements.
In the same statement, Apple states that users have at their disposal a large number of games and applications in the App Store, applications and games that they follow the same set of rules for all developers.
The service offered by both Stadia and xCloud has nothing to do with the applications and games that we find in the App Store. These services put at our disposal a practically unlimited number of titles, titles that we can play whenever and wherever we want, whether on a mobile, a tablet, a computer, television … regardless of the platform we use.
Microsoft claims Apple is left alone
Microsoft has stated to the medium The Verge, responding to this statement by Apple, stating that the only culprit in this situation is Apple, who is limiting the benefits of streaming games to all its customers. He also claims that he has not been able to find a solution with Apple to bring his xCloud to the App Store.
However, don’t throw in the towel and states that they will continue to find a way to offer their Xbox Game Pass service on iOS devices. Microsoft knows that sooner or later Apple will be forced to give in, no matter how much it insists on justifying its decisions with reasons that have nothing to do with the solution proposed by Microsoft and Google.
Apple Arcade wasn’t what users were looking for
When Apple started working on Apple Arcade, it was motivated by the large number of users who play games through mobile devices and the large amount of money that these companies move. However, it seems that this platform is not being as profitable as Apple would have expected.
Some developers of titles available in Apple Arcade, claim that from
Cupertino have canceled their next projects because they are looking for a different approach, an approach that hooks the user and that forces him to pay every month to enjoy those titles.
Titles like Fortnite, PUBG, Call of Duty, Apex … launch new seasons for several months, seasons that allow users to obtain a large number of cosmetic items in exchange for 10 euros. These types of titles do hook users but they have no place on a platform like Apple’s.
In the end, Apple will have to give in
Apple, whether you like it or not, either by obligation of the European Union, or because you know, will give in sooner or later. Limiting access to video game services in the cloud to all its customers does not make any sense, as if it were counterproductive for them, as if Apple had become China where the government controls the masses in its image and likeness. Apple is not one to limit the use of services to its customers.
On this occasion, the reason for not allowing these types of applications not related to the 30% commission, a commission that can be reduced as with Amazon. Apple does not want its users to stop using the application and game store to manage their devices, it does not want anyone else to put their hands in the juicy cake that it does not share with absolutely anyone.
It can be understood that Apple wants the users of its devices to spend money on its platform, especially Apple Arcade, but limit them so that they cannot use other services It is typical of an oligarchy (saving the distance), something that Apple has unfortunately accustomed us to in recent years, but which has begun to be a problem for the company itself.
On Android there are no problems
It is striking that since Microsoft’s xCloud is a direct competitor of Google Stadia, on the Android platform, Microsoft will have no problem offering this service, a service that will start on September 15 with more than 100 games and it will be included in Xbox Game Pass.