At the weekend the regular season in the Bundesliga and Bundesliga 2 ended with a dramatic finale. Sky showed 572 Bundesliga and 2. Bundesliga games live and broke one or two records.
The end of the season with the relegation thriller between Werder Bremen and Fortuna Düsseldorf brought Sky strong numbers again last Saturday: a total of 2.36 million football fans watched the games of the 34th Bundesliga matchday on TV and on Sky Go. The market share in the Z3 + target group was 17.6 percent. In the M14-59 target group, the market share was even 30.3 percent.
The season finale in the 2nd Bundesliga caused an all-time second league record. A total of 1.55 million viewers saw the dramatic promotion race between Stuttgart, Heidenheim and HSV, making it the strongest kickoff in the 2nd Bundesliga on Sky ever. The market share was 9.4 percent in the total population (Z3 +) and 17.9 percent in the target group M14-59.
Sky takes a positive overall balance of the season
The average reach in the Bundesliga was three percent higher than in the previous year and an average of 4.22 million viewers * on TV and on Sky Go. Saturday afternoon was particularly strong. Around 1.8 million viewers tuned in on average every Saturday, 12 percent more than in the previous season.
The Bundesliga Saturday on Matchday 26 was the strongest Sky broadcast ever with the Revierderby Dortmund against Schalke with 3.81 million viewers (TV + Sky Go), thereof 2.45 million viewers on Free TV on Sky Sport News HD The market share was an outstanding 27.2 percent on Saturday afternoon. At the same time, this first match day after the Corona break was the broadest-reaching Bundesliga match day in broadcasting history with 6.58 million viewers * (TV + Sky Go) on Saturday and Sunday. In addition, Sky recorded user numbers in the six-digit range via streaming service Sky Ticket and livestream sky.de.
The season with the greatest reach was the summit between Borussia Dortmund and Bayern Munich on matchday 28 with 2.21 million viewers (TV + Sky Go). In the second division it was another strong season for Sky and more than 1.2 Millions of viewers on TV and Sky Go tuned in every game day. In addition, the pay TV provider achieved several record numbers with its second division broadcasts.
In addition to the strong season finale, the Hamburg derby set a new all-time record. In September, the match between FC St. Pauli and Hamburger SV Sky with 737,000 spectators set a new record for a single game in the 2nd Bundesliga.