AGF survey: Whether on the net or on TV, almost all children and young people watch moving images every day.
According to a survey, around 90 percent of children and adolescents in Germany watch moving images on TV or the Internet every day. This emerges from a study presented by the AGF video research group in Frankfurt on Monday. The value refers to the 3 to 17 year olds. The AGF has been measuring the TV quotas for local TV stations that are AGF shareholders for decades.
In the representative study, more than 5,000 children between the ages of 3 and 17 or their parents were interviewed in February and March. Comparative figures from previous years are not available, the AGF study is the first in this form.
Further results: The clear majority of children and adolescents consume moving images in a mix both on classic TV and on platforms such as media libraries and portals such as YouTube. The older the children are, the lower the proportion of those who only watch television programs. According to the survey, the figure was 8 percent for 3- to 6-year-olds who use moving images at least occasionally, compared to only 3 percent for 14- to 17-year-olds.
Free video portals are becoming more important with increasing age. While 29 percent of 3 to 6 year olds use it, 37 percent of 14 to 17 year olds already use it. However, if you look at paid portals, the values are almost the same (3-6: 26 percent, 14-17 years: 25 percent). In the age groups in between, the value drops to 19 percent.
In the favorite app, YouTube was consistently mentioned most frequently in the age groups.
- Watch TV child: © Michael Rosenwirth – Fotolia.com