Facebook will launch in the coming weeks, and in fifty countries, its definitive TikTok clone: Instagram Reels.
A while ago it came to light that Facebook was working on Reels, your last tool which will make Instagram a tough rival to TikTok. The latest addition to the company founded by Mark Zuckerberg is now ready and coming to make things difficult for the well-known short video app, which is not currently at its best due to its possible relationship with the Communist Party of China, including has been withdrawn from app stores in countries as important as India.
The global launch of Reels has been in process for more than a year, but it is finally going to take place at a time when TikTok faces a series of inconveniences regarding the handling of the app with user data. NBC News reports that Facebook will launch Instagram Reels in the United States and in more than 50 countries in just a matter of weeks, according to a source familiar with the whole thing. Mark Zuckerberg’s company would be planning launch Reels, a feature similar to TikTok and that would be found within Instagram.
As with TikTok, Instagram Reels will allow users create and share a series of 15-second videos with a wide catalog of music. In the same way, this feature also borrows from the popular app the ability for users to borrow and mix audio from other people’s videos. It even has a “Featured Reels” section where you can see the most prominent videos of the moment.
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Facebook will launch Instagram Reels soon to compete against TikTok
The launch of Instagram Reels will take place globally in the coming weeks, although the photography social network began testing this function in Brazil last year. In addition, Reels will be expanded soon to users in the United States, the United Kingdom, Japan, Mexico and other 50 countries, and also will be added directly to the Instagram home screen.
When this feature is available, users will be able to access the gallery through a new icon at the bottom of their screen on Instagram and post them to the main Instagram feed or Instagram Explore for public accounts. What is clear is that the fact that Instagram try launching Reels It is a good way to know the seriousness with which Mark Zukerberg’s company is taking its rivalry with TikTok, although this app is not currently going through its best moment.
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