First aid for image damage for employers: How to counter criticism in employee portals

How should employers react if active and former employees express themselves negatively in employee portals like Kununu? We have put together seven tips for you.

  • Assessment portals for employers play an increasingly important role in employer branding.
  • For companies, the new online transparency can be both a blessing and a curse.
  • Companies should have an emergency plan in order to be able to react appropriately to criticism online.

Comparative and Evaluation portals are springing up like mushrooms. Whether for hotels, restaurants, mobile phone, electricity and insurance tariffs – or for companies as employers. Application process, working atmosphere, salary, career opportunities: In field reports, former or still active employees put the cards on the table and give a first impression whether an application could be worthwhile.