Founder in the FMCG market: Startup from the surprise box

André Moll founded his first company while studying in the Principality of Liechtenstein – in the Fast Moving Consumer Goods (FMCG) area, of course. He had been inspired by the trend towards surprise boxes in the USA, with the aim of bringing fast-moving consumer goods to the market. True to the motto “What the farmer does not know …”, consumers receive packages with product samples in order to get a direct picture of new products. During the 2010s, this marketing trend spilled over to Germany and Moll saw his opportunity here: For 9.99 euros, he brought surprise boxes to men and women with his company. From today’s perspective, his exit in 2017 was logical because this business model lacks clearly scalable basic elements.