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Google could pay Samsung so that Bixby does not eclipse the Google assistant

Google could pay Samsung so that Bixby does not eclipse the Google assistant

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Google, the American giant that can do anything, seems to have entered into negotiations with Samsung to give its assistant a greater presence within the company’s mobiles. This has been confirmed by the digital newspaper Bloomberg, who ensures that the company could be negotiating the presence of Google Assistant and Play Store in the new models of the South Korean firm.

This coincides with Samsung’s decision to get rid of the Bixby button on several of its high-end models, such as the recently released Galaxy S20 series. Everything points to the Galaxy Note 20 series returning to get rid of one of the most controversial buttons from the terminals of the South Korean manufacturer. It is time to see if it will finally be integrated with the Google assistant or with the Samsung solution.

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Samsung could give greater prominence to Google Assistant in its next mobiles

“Google is in talks with Samsung to make the company’s services more relevant in search.” This was confirmed a few hours ago by the Bloomberg newspaper. Apparently Samsung could be considering a new revenue stream in the face of falling sales driven by COVID-19, as confirmed by the newspaper.

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To put this agreement in context, it is necessary to go back to 2018, the year in which Google paid the scandalous $ 9 billion to Apple to maintain its search engine As the main option in Safari, the native browser for macOS, iPadOS and iOS. Considering that Samsung’s fleet of phones is much larger today, this number could skyrocket to 10-20 billion per year.

Although not many details have been revealed about the alleged agreement, this revenue stream could happen by giving more prominence to Google services in the company’s future launches, such as the native integration with Google Assistant and physical buttons or Google Play selection as the main store.

Currently, Samsung’s own personalization layer invites us to use the Bixby and Samsung Store to encourage consumption of its services. With the new agreement with Google, this could change in future updates of Samsung One UI, as well as in the next releases of the company.

Track | 9to5google

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