Google pays Apple £ 1.2bn to be its primary search engine

For a UK organization, the £ 1.2bn Google has paid Apple to be the primary search engine for its products directly attacks freedom of competition.

Despite the fact that Apple and Google are rivals, sometimes it is better to have your enemy close. Well, the truth is that while Apple has created an ecosystem with mobiles, computers, tablets and many other products, Google knows that its source of income is not in the hardware and that is why it prefers to have a software with more weight, leaving the hardware for others.

And what is one of the main pillars of Google? Obviously your search engine. But of course for other brands to use the Google search engine they have to receive something in return. As we all know the world moves for money and Google has a lot as it is verified of the million-dollar payment that those of Mountain View have made to those of Cupertino so that Google remains the default search engine in Apple’s Safari browser.

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Google is the main search engine not only because it is the best, but also because it has a lot of money

As Reuters reports, the UK Competition and Markets Authority has conducted extensive reporting “criticizing” the agreements between Apple and Google. In an extensive 437-page document, said body states that these agreements create “a significant barrier to entry and expansion” for the main rivals of the search engine.

In other words, since Google has much more money than search engines such as Bing, Yahoo or DuckDuckGo –a quite interesting search engine and which we will talk about in this link-, the latter will never be able to face the Google search engine.

These payments between Google and Apple affect competition between mobile search engines

But how much has Google paid Apple? Nothing more and nothing less than 1,200 million pounds that in exchange are about 1,500 million dollars. A dizzying number. The point here is that the report criticizes that the user has no choice when choosing a search engine. When you buy a smartphone or tablet, Google appears by default and although there are ways to change it, they are usually so hidden that in the end you always end up using it.

On the other hand, said report (which speaks of the UK market) does not recommend fine actions, although it does state that it would be convenient to access the search engine configuration screen on iPhone and Android was more accessible to consumers.

Be that as it may, we cannot deny that Google is one of the best search engines. Surely many users will use it because it is predefined in most devices but we cannot deny that it works well, it is fast and quite specific, I for my part could not work if it were not thanks to it. On the other hand, if you want privacy, better use these other search engines.

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