HMI 2020: "Digital is good – a living trade fair is better"

For the first time in its 73-year history, the Hannover Messe 2020 did not physically take place in April this year due to the corona crisis. Instead, they switched to a digital format in July: the Hannover Messe Digital Days. In the past, hundreds of thousands of visitors to the exhibition center informed themselves live in the exhibition halls on topics such as Industry 4.0 or digital transformation. During the Digital Days this year, they could only follow the discussions about the future of Germany as an industrial location via streaming.

Otherwise, the trade fair feeling for 2020 is completely different. In the past, the trade fair visitor simply switched from hall to hall to marvel at presentations and demos about the latest developments in digitization and automation. This year instead of indoor hopping, the website search is the order of the day. A number of exhibitors relocated their trade fair stands to the virtual room in need and held additional summits there.