Inspired by subscription models from outside the industry: Innovative flight pricing with REVENEO

The airline industry has relied on so-called “dynamic pricing” for its pricing since the 1980s. The prices for flights are adjusted to the current market demand. The strategic goal of this principle has so far been to be able to address a large number of customer segments according to their individual willingness to pay. For this purpose, various variables, for example the departure time, the flight route and the length of stay, are included and the flight price is calculated on this basis. The application for the DIGITAL LEADER AWARD 2020 shows how the Luftahnsa Innovation Hub is trying to revolutionize this approach.