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IPhone SE leads Apple to beat its own record again

IPhone SE leads Apple to beat its own record again

Apple Store Hong Kon

Apple has announced its fiscal data for the third quarter of 2020, the one most affected by the COVID-19 pandemic, and He has surprised breaking his own record and even improving the figures of Q2 2020, something unpublished.

The fiscal third quarter, which runs from April to June of the year, is usually the weakest for Apple in terms of revenue, but this year it was not. When everyone expected bad economic figures from the Coronavirus pandemic, Apple has announced record revenue ($ 59.685 million), with revenue growth in all sections and worldwide. The excellent iPad and Mac sales, the growth of the Services sector and the new iPhone SE are the main culprits.

The pandemic has forced many people to acquire new iPads and Macs. Telecommuting and online classes have forced many families to invest in new computers and tablets, and Apple products have benefited greatly from it. In fact, iPhone revenue has accounted for less than 45% of total revenue, something unthinkable not long ago.

Services has generated $ 13.2 billion, and according to Tim Cook, during these three months more than 35 million new paid users have been obtained. The Apple Watch has grown in sales, although at a slower pace, but 70% of buyers of the Apple smartwatch did not previously have an Apple Watch. Also buyers of a Mac or an iPad are 50% new users.

Apple has further announced that unfolds the company’s shares (4: 1), so it happens to have four times more shares, costing each share four times less, which makes them more accessible to minority buyers, if before the split they were priced at $ 400, now each share is worth $ 100.

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