Despite the exceptional circumstances in the second half of the season, Deutsche Telekom has a positive balance at MagentaSport.
After the premature termination of the German Ice Hockey League (DEL), MagentaSport was able to increase overall audience numbers, especially with the continued 3rd league and the BBL final tournament as a play-off replacement. According to Telekom, 38 million viewers watched the live games at MagentaSport together with all international competitions and national team games.
Increase in 3rd division and women’s Bundesliga
MagentaSport reports an increase for the 3rd division in the 2019/2020 season: Individual top games such as the Munich Derby experienced almost 260,000 spectators live on screen. Telekom also highlighted the conference positively. With these transmissions there was a new feature with the “conference alarm”. The conference alarm notifies viewers of all important results from parallel live events during a live (sports) event. Each event can be selected directly to jump a few seconds before the respective game situations by remote control. In this way, users of Telekom’s sports offer no longer miss an important moment.
The development in the number of spectators in the women’s Bundesliga, where MagentaSport has shown all games live and free of charge since the beginning of June, is also positive.
Basketball with a special BBL final tournament and World Cup in China
For basketball fans, MagentaSport offered the most live entertainment in Germany in the past season. The offer included the aforementioned BBL final tournament 2020 to determine the German champions, the cup competition, the international games of the EuroLeague and the EuroCups as well as the games of the German national basketball team.
The final of the MagentaSport BBL Cup was broadcast free of charge for all fans. On this day, MagentaSport first showed the DEL game between the polar bears Berlin and Adler Mannheim. The entire production was then converted within a few hours for the MagentaSport BBL cup final, which took place in the evening (DIGITAL TERNSEHEN reported). The final achieved the top quota for this tournament with 130,000 spectators.
Another highlight was the Basketball World Cup in China from August 31 to September 15, 2019. MagentaSport was the only provider in Germany to exclusively show all 92 games for all fans – live and free of charge.
Additional possibilities, in sound and image very close to the players, were offered by the audio wiring of the players with the “Wired” technology from the NBA, which was used for the first time at the game Bamberg against Munich. An additional handheld camera also depicted the players.
Ice hockey with the U20 Ice Hockey World Championship
Finally, MagentaTV’s sports department also rated their ice hockey commitment positively, although the DEL season was canceled due to the corona. For example, the international games of the national ice hockey team went better compared to last season. According to the company, the German U20 Ice Hockey World Championship games broadcast for the first time on MagentaSport were also heavily used.
- Hockey_MagentaSport4: © Telekom