Huawei actually did it. Despite the US ban and all the stones put in the way of the Chinese company, the Chinese group has reached the top and put the whole smartphone industry in their pockets.
Huawei is the largest smartphone manufacturer in the world
When Huawei announced some time ago that it would become the largest smartphone manufacturer in the world, it was unimaginable that a US ban was in the offing and that the Chinese company would face many other restrictions. And although selling new smartphones is going to be tough in Europe, Huawei has had an incredible success. According to Canalys, Huawei sold more smartphones than Samsung in the second quarter of 2020, making it the largest smartphone manufacturer in the world. There are two reasons for this:
- Huawei now sells 70 percent of its smartphones in China. Almost every second cell phone from Huawei is there, which results in absolute market power. Competitors like Samsung or Apple hardly play a role. Even Xiaomi has little to report there. Huawei is simply untouchable and is becoming increasingly important.
- The pandemic has played into Huawei’s hands because it has massively weakened Samsung. At the world’s largest smartphone manufacturer to date, sales have dropped by an incredible 30 percent. At Huawei, however, only by 5 percent. As a result, Huawei was able to overtake Samsung.
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Can Samsung overtake Huawei again?
Huawei is, of course, aware of the circumstances surrounding this success, as it comments on The Verge. Samsung says it expects sales to increase again in the third quarter of 2020. But it won’t be that easy for Samsung, because the sales figures for Huawei are also increasing in China. Had the US ban not existed and Huawei could continue to sell Android phones with Google services in Europe, Samsung could have a much more difficult time from this point onwards. It will be exciting to see how the situation develops.