Needless to say, dedicated graphics cards are very expensive soon you look for mid-range versions up. And the situation will worsen at the launch of the NVIDIA GeForce RTX 30, according to Chinese media.
NVIDIA has begun discontinuing current-generation “Turing” high-end models, and models such as the RTX 2070, RTX 2070 Super, RTX 2080 Super, and RTX 2080 Ti have entered the phase of “Interruption of production”. It is a practice that NVIDIA repeats every time it launches a new generation of graphics, so as not to cannibalize sales of the new models, as well as not having to lower prices of the previous ones. The process usually lasts between six and nine months and this time it could be accelerated.
NVIDIA has reportedly suggested to its partners that increase Turing graphics card prices this month. The reasons rumored behind the recommendation are the growing interest in cryptocurrency mining (again a bubble that affects players without eating or drinking it) and insufficient supply by TSMC. The foundrie has many other important clients, such as Apple, AMD or Qualcomm, and it seems that it is not enough. In summary, we will not be able to use the platform change to acquire graphics at a cheaper price.
NVIDIA GeForce RTX 30 is also not expected they will be cheaper than the current ones for the same reasons. And also because of NVIDIA’s control of the dedicated graphics market. Unless AMD punched the new “Navi” on the table, users will have to continue going through the box of the green giant and if they want high-end to make a large outlay.
As AMD does not put the batteries and replicates the success of Ryzen in graphics, NVIDIA will continue with the frying pan by the handle and it will be she who sets the prices. The company has not stopped growing in income, benefits and number of employees and with it in market capitalization until it surpassed Intel itself. Bad times to buy dedicated graphics of a good level at a moderate price.
If NVIDIA uses the same development cycle for the new “Ampere” graphics, it will already be handling engineering samples with its partners. Mass production is expected to start in August and the official presentation of the platform will take place on September, 17th with the RTX 3080 and RTX 3090 as the first models to hit the market. We will tell you.