In today’s dynamic digital era, having an online presence is inevitable for every company. You can create a business profile on social media forums to captivate digital consumers. Similarly, you can open a digital storefront to improve the shopping experience for customers. Websites enlist all products and services in one place, allowing people to shop from the comfort of their homes. However, what if no one knew about your website at all?
With rising competition on the internet, millions of websites are competing for visibility on search engines. Well, optimizing your webpage for SEO can give you an edge over other sites. You have to keep pace with algorithmic changes and ranking factors. Simultaneously, you have to provide audiences the content that offers significant value. After all, Google uses more than 200 ranking signals to decide which websites will appear on the top results.
Therefore, when optimizing the webpage, you have to focus on different aspects of SEO. From user experience, mobile-friendliness, and website-testing – you have to optimize your website for search engines. It would attract organic traffic, generate leads, and might also improve conversion prospects. If you are ready to get started with it, have a look below. Here is how you can optimize your website for conversions and SEO.
1. User Experience
Usually, marketers talk about technical SEO when it comes to user experience. User experience means how people perceive your website for navigation and whether they can find what they want. Instead of looking into keywords or backlinks, you have to focus on the minor details. Perhaps, you can examine your homepage to ensure all widgets in the sidebar and buttons work correctly.
You can also use free SEO tools to analyze what aspects of your website need improvement. The savvy tools can generate user behavior reports, giving you unique insights into how people navigate your website. You will see which piece of content receives the most clicks, helping you position crucial elements on the page correctly. All this information can help you make accurate amendments to the webpage and take the user experience to the next level.
2. Cross-Device Compatibility
Is your website optimized for every screen size? Nowadays, people use their smartphones to surf the internet and indulge in online shopping. Hence, every website developer must ensure there are no loading or zooming errors on mobile devices. You can leverage Google’s mobile-friendly tool to test your website on smartphones. Next up, use a responsive WordPress theme to close doors for compatibility issues. You also have to improve the site’s loading time and redesign pop-ups for mobile devices to ensure visitors don’t face any trouble. Above all, Google considers responsive web design as a potential ranking factor. Having a mobile-optimized website can secure your position on the top results.
3. Loading Speed
How quickly does your website load? Increasing the loading time is becoming a problem for search engines. People don’t like waiting these days; they instantly hit the back button when a website takes more than 3 seconds to load. As a result, Google has included loading speed as a critical ranking factor. It proactively monitors the website’s loading speed to ensure people don’t have trouble accessing the webpage. Therefore, web developers should fix the speed glitches before it impacts their rankings. You can compress the image size, optimize content, and adjust the website theme to ensure none of the website objects take forever to load.
4. Internal Linking
Most marketers only concentrate on backlink profiles without acknowledging the importance of internal links. These links direct users from one page to another within the same domain. At the same time, they help search engine bots to crawl and index your website. Google spiders can fetch out new information on-site to get a better idea of your website’s context. In turn, it can also improve rankings for specific keywords. When you link varying keywords, bots tell google about the relevant posts to audiences, boosting your search engine rankings.
5. Local SEO
Recently, Google has started to show results based on user’s locations. After all, the popularity of location-related searches is on the rise. People are searching with keywords like shops near me, lawyers in California, etc. Thus, businesses need to catch searcher’s attention at the right time to increase conversations. Here local SEO comes into play. You can register your business with Google My Business to ensure audiences can reach out to you. Remember to update your contact information and reviews regularly.
6. Split Test Website
When designing the website, marketers have two options – pick elements that look the best or split test the design features. Split testing adjusts multiple pages of your website to generate data about their effectiveness. Firstly, you have to isolate the website variables. You can leverage A/B split testing, which conducts comparisons between two web pages. Otherwise, select a single variable, design, and compare it with other pages.
Moreover, you can utilize the content experiments program. It will let you test five pages against one another, helping you identify elements that have the most significant impact on website performance.
7. Schema Markup
In SEO’s competitive landscape, it is all about standing out from the crowd. Hence, if you want to distinguish your webpage, try making it appear more attractive by adding schema markup to the HTML source. It can turn your search results into a captivating media play. You can also add customer ratings, bullet points, or other helpful bits of information.
Moreover, the schema is the most preferred method of markup by Google since it is pretty straightforward. You have to create schema tags between your HTML code and Google’s schema documents. After this, you have to add different schema types and insert an extension onto the end. Sooner or later, you would witness a substantial increase in your overall search engine rankings.
8. Headlines & Permalinks
The headlines of your blog posts and articles shouldn’t exceed 55 characters. Otherwise, they won’t be fully visible on the search engine results page. Also, you have to ensure the headlines are eye-catchy and as descriptive as possible. Besides, the permalink or URL you would place with the headline doesn’t have to match the headline. Instead, it should be simple to read and consist of at least three to four keywords to improve search visibility.
Although SEO can be pretty complicated, understanding the basics will help you get started. You can learn about Google updates and ranking factors to make relevant modifications to your webpage. Similarly, create separate campaigns for on-page and technical SEO to avoid errors. These practices will help you optimize the website for conversions, ensuring you don’t waste all the traffic.