In 2006, only 22 percent of the adult population in the United States was aware of podcasts. By 2020, that number had increased to 75 percent. Podcasting is an increasingly popular pastime in the United States. In 2019, there were an estimated 88 million podcast listeners in the country. According to forecasts, the number of podcast listeners will exceed 160 million in 2023 after an increase of around 20 million a year.
The 2020 podcast statistics from Edison Research and Triton Digital were recently released as part of the annual The Infinite Dial study.
Total number of active podcasts:
30 million (source)
Total language number in which podcasts are available:
More than 100 (source)
The most popular genres of podcasts are:
Comedy, News, Society & Culture, Sports, True Crime (Source)
The world’s leading podcast publisher
iHeartRadio with 216.25 million streams (source)
- 51% of the US population has heard a podcast.
- 32% of the U.S. population listens to a podcast for at least one month.
- 36% of men heard a podcast that is surprisingly more than women (29%).
- 30% of podcast listeners are not white.
- 40% of 12 to 24 year olds heard a podcast last month, 39% of 25 to 54 year olds, 17% of over 55 year olds.
- Spotify listeners were 53%.
- 62 million people, or 22% of the US population, listen to podcasts every week.
- Podcast listeners are 68% more likely to be postgraduates.
- According to a survey by Edison Research, only 41% of those surveyed stated their income level. The majority of them have an income level of $ 100,000 to $ 150,000.
- Twelve percent of monthly American podcast listeners have an income level of $ 75,000 to $ 100,000.
- Fifty-one percent of monthly American podcast listeners are full-time employees.
- The majority of consumers (65%) use a smartphone / tablet / portable device, followed by those using a computer / laptop (25%), while 10% use a smart speaker.
- 90% of podcasts are listened to at home, 64% in a car or truck, 49% when walking / walking, 43% at the gym / training, 37% at work, 37% when driving on public transport.
- 74% of people listen to podcasts to learn new things, 71% to chat, 60% to keep up to date, 51% to relax, 47% to feel inspired.
- Over half (52%) of US consumers who listen to online monthly podcasts hear the entire episode, while 41% hear most, 5% less than half, and 2% hear the beginning.
- The five main players in the podcasting software industry are Apple Podcasts, Spotify, Stitcher, Overcast and Google Podcasts with a market share of 52%, 19%, 5%, 1.4% and 0.09%, respectively.
- While 81% of the U.S. population remains active on at least one social media platform, about 94% of podcast listeners in the country do so.
- On social media, they tend to follow a brand they prefer.
By 2021, global podcasting ad sales are expected to reach $ 1.36 billion (from the Revenue Stream chart), and by 2022, the market will reach approximately $ 1.62 billion.
- The PwC report showed an average annual growth rate for the music, radio and podcast industry of around 3% between 2018 and 2023.
- Podcast listeners in the US are “hyper-engaged, super-supportive target groups”.
- On average, podcast listeners spend 5 hours 39 minutes a day listening to audio.
- 51% of non-podcast listeners said they just don’t have enough time.
- 66% of podcast listeners’ ethnicity is white.
- Monthly podcast consumers grew 16% year over year, reaching 100 million Americans for the first time.
- About 169 million Americans have heard online audio in the past week and spent an average of more than 15 hours on it.
- When it comes to publishers, National Public Radio (NPR) is one of the leading providers in the United States and typically attracts a unique monthly audience of over 20 million listeners.
- In 2020, a podcast consumption survey found that 37% of adults in the United States had heard a podcast last month, a number that has more than tripled in the past ten years.
- Pandora and Spotify are synonymous with monthly users for Americans ages 12 and up, while Amazon music has become a strong third that is carried by owners of smart speakers.
- Twitter was launched because of a failed podcasting company.
- South Korea is the country where podcasting is most popular.
- Even the retail giant Amazon intends to get involved in the podcast industry and pave the way for disruption and competition in the market.