The Bundeskartellamt gives ProSiebenSat.1 the green light for the purchase of Lovoo – now there is only one last piece of the puzzle to take over.
ProSiebenSat.1 takes an important step closer to expanding its presence on dating platforms through the planned purchase of the Lovoo operator. The media group, which already includes Parship and Elite Partners, received approval from the Federal Cartel Office to take over The Meet Group on Monday, the agency said. The US company operates a number of dating platforms internationally, including Lovoo. ProSiebenSat.1 did not comment in more detail on the approval of the cartel office. The approval from the USA is still missing.
Despite the market strength of the companies involved, no significant impairment of competition is expected, said Kartellamt President Andreas Mundt, the decision of his authority. Although the participants were among the largest online dating platforms in Germany, the market was dynamic. The cartel office sees enough alternatives to other providers even after the merger.
- ProSiebenSat1_Gebaeude-2: © ProSiebenSat.1