SEMrush Vs Ahrefs: Which Is Better & Why?


At times, performing SEO activities to improve your website’s page, ranking, and increase it’s traffic can be highly overwhelming.  Keyword search, site audits, backlinks, bug fixing and so much more is included in Search Engine Optimization (SEO). But, what if there was a one reliable solution for all this?

There are many tools that claim to be “the one” but in the actual sense they all come with their specifications and drawbacks. Thus, it is suggested to use a combination of all of them. In this article, we will draw a comparison of the trending SEO tools– SEMrush, Ahrefs, and Ubersuggest to give you better insights and help you understand which tool is best suited for which activity. So read on!

SEMrush vs Ubersuggest vs Ahrefs

While making an Ahrefs vs SEMrush comparison, you’ll observe that these are quite similar with regard to features and functionings. However, Ubersuggest is a new and free tool so there’s no harm in using Ubersuggest simultaneously with the paid versions of either Ahrefs or SEMrush.

Unlike the free alternatives, Ubersuggest does not confine its functionality and does not prompt for upgrades to access the full version. The best part about this is you’ll get unlimited access to all its functions and you don’t need to worry about further costs.

Ahrefs vs SEMrush: Which is Better?

This is an age-old SEO question! While both Ahrefs and SEMrush come with amazing features, SEMrush has a superior hand between insights, information, and tools required to really assist you with improving your digital marketing efforts.

Notable features of Ahrefs

 Ahrefs requires a subscription if you wish to avail information for the content, backlink, and general analysis of SEO. It helps in tracking and supplying information regarding content, organic search results, backlinks and so much more. This was once popular as a backlink analysis tool and for the past few years they’ve included a lot of new features that gives a tough competition to SEMrush. That’s why a comparison between the two is needed. Currently, Ahrefs comes with many insights including:

  • Keyword research features
  • Keyword competitor analysis
  • Technical SEO tools (like a site audit feature)
  • Rank tracking
  • Unique features of SEMrush

Ahrefs Vs SEMrush – Comparison

In this comparison we intend to view the capabilities of Ahrefs and SEMrush around the following:

  • Technical Research
  • Keyword Research
  • Competitor Research
  • Link Research
  1. Technical Research: Ahrefs vs SEMrush

Every tool offers something more than what’s expected. We recommend SEMrush’s data and how they structure things through the audit. For any amateur, this can be overwhelming at times.

Ahrefs presents insights with less time, but a section of their tools isn’t as thorough as one would require.

In general, with regard to the technical SEO features, SEMrush is a better SEO tool than Ahrefs.

  1. Keyword Research

When it comes to keyword searches SEMrush us the unanimous winner. They’ve invested a ton of time and effort into their tools. But the UI and UX are not as friendly as those of Ahrefs. The keyword research workflow is somewhat disjointed, you can find more keywords around a topic very easily, and organize them as you need them

All in all, Ahrefs looks better and has a superior UX.

  1. Competitor Research

You would agree that it is significant to muster a good amount of data so that you can recognize their SEO techniques and utilize that to re-strategize your own. But just know that SEMrush rules when it comes to competitor research because they have placed thought effort into explicit tools needed for competitor research that dive sufficiently deeper. While their UI isn’t that fresh as Ahrefs, the capacity to attain information and use that with keyword tracking takes them to the upper level. It makes them the obvious got to option for competitor research.

  1. Link Research

It’s crucial to remember that Ahrefs started as a link index while SEMrush started as a keyword tool. Ahrefs contains 162,7M domains, 285.2B pages, and 2.2 trillion backlinks in their list. SEMrush has 6.1B URLS crawled everyday, with 16.8T backlinks, and 997M referring domains.

No doubt, the size of backlinks is just one factor. For instance, the User Interface matters equally. If you can avail information you need without expecting to click multiple times, that’s a big relief for a lot of people. Ahrefs, is a lot convenient when it comes to link analysis.

Considering the backlink features, SEMrush and Ahrefs stand equally. SEMrush’s recently extended index is worth the appreciation. Furthermore, their UI has been altered to a better level. Ahrefs link building capacity has very frequently outvoted the one of SEMrush.

Based on our analysis of the four functionalities, SEMrush is a better SEO tool to use while for linking research Ahrefs is better.


While drawing a comparison of Ahrefs vs SEMrush vs Ubersuggest, we can conclude that Ahrefs and SEMrush are brilliant tools and both offer a notably good amount of variety. Based on the usage, any of these SEO tools can be better for users. According to us, Ahrefs has a better UI and SEMrush is more robust. Ahrefs is suitable for both freelancers as well as agencies.

But it all comes down to your personal preference, convenience and the features you really require. So make the call accordingly!

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