Shitstorms: What to do when it hits social media

Most brands have experienced it. No matter whether Pepsi, Nestlé, ING-DiBa, Pril or Deutsche Bahn. You all know what a shit storm feels like. Not every negative contribution is a shitstorm and the term is sometimes used very inflationarily. But if a company gets caught, it is important to know exactly how to deal with it. In the best case scenario, a shit storm does not become a storm, but only a mild breeze.