In Germany, the linear broadcast of Sky Arts HD was discontinued last year. The situation is different in the United Kingdom, where the cultural broadcaster is now making it onto Free TV.
Painting competitions such as “Portrait Artist of The Year”, performances of (unknown) masterpieces in British museums and libraries or search for traces of the background of important works of art – such programs are on the program of the arts and culture channel Sky Arts in Great Britain. According to media reports, the broadcaster is now set to launch free TV on the British Isles in September.
Especially now that the cultural scene is in crisis, it is important to promote and promote creative people. The move to free TV will be accompanied by some new in-house productions: For example, the show “Landmark”, in which artists and communities across the UK are joining forces to create the next major British landmark, Variety writes.
In addition, Sky Arts wants to increasingly cooperate with artists and cultural organizations in order to offer them a platform. Sky Arts also wants to support emerging artists with a series of grants of over £ 30,000 (approx. € 33,000).
In the Corona crisis, the art broadcaster seems to have been very popular: During the lockdown, Sky Arts had started the spin-off “Portrait Artist of The Week”, in which famous personalities sat in their own four walls for the television audience . This show has reached over 4.5 million people, quotes Advanced Television Philip Edgar-Jones, director of Sky Arts.
The equivalent Sky Arts HD is less successful in Germany. In Germany, the station started in July 2016, but linear broadcasting via cable, satellite and IPTV was discontinued in April 2019. Sky Arts HD is now only available on demand from Sky Q, Sky Ticket and Sky Go. The programs shown in Germany include the documentary “Dead Sea – Art for the Seas” and “Hansa Studios: By The Wall 1976-90”.