Sky: Mainstream Media's new pop-up channel starts

© Sky

As part of a cooperation, Mainstream Media will provide content from its three channels for a pop-up channel on Sky until the end of the month. The motto is “Bella Italia”.


After the yearning for sun and south will remain unsatisfied this year due to canceled trips, the new pop-up channel “Bella Italia” will appear on Sky today.

In its program, Romance TV, Heimatkanal and GoldStar TV then want to take the viewers to the most picturesque locations in Italy, in order to create a little azure feeling despite their holiday dreams. Love films and comedies with stars like Heinz Erhardt or Vico Torriani and Italo-Pop by Eros Ramazotti and colleagues will be on the program.

The pop-up channel “Bella Italia” planned on the Sky Sky Receiver 101 Sky series and shows will be shown between July 20 and 31. The content in the “Television with a Heart” package from Mainstream Media can also be obtained via the Sky Ticket TV stick.

Tim Werner, CEO of Mainstream Media AG: “In this very special year, in which, among other things, Pentecost holidaymakers were still unable to reach Italy, we are happy to inform Sky viewers about the pop-up channel” Bella Italia “To bring a piece of Italian joie de vivre to the living room.”


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