IDC released new numbers for the global smartphone market, which was heavily impacted by the COVID 19 pandemic in the second quarter. Among other things, it led to a 16 percent drop in sales to 278.4 million units. They also gavefor the first time in its history among the top 5 providers, ahead of , , and .
Huawei delivered 55.8 million units in April, May and June, securing a market share of 20 percent (plus 2.3 points). While Huawei’s sales figures only shrank by 5.1 percent, Samsung lost 28.9 percent of its sales compared to the same period last year. The remaining 54.2 million units were enough for a market share of 19.5 percent.
According to Canalys, which found similar values for both companies, a manufacturer that is not named Apple or Samsung led the statistics in the second quarter for the first time in nine years. Huawei benefited from the fact that the economy in China recovered faster than in another region. Huawei is currently selling more than 70 percent of its smartphones in its home market, probably as a result of US trade sanctions. In return, Samsung suffered from the outbreak of the novel corona virus in its key markets of Brazil, India, the USA and Europe.
Apple is opposing the general downward trend. The iPhone manufacturer was the only top 5 company to increase sales, by 11.2 percent to 37.6 million units. According to IDC, the new iPhone SE also contributed to this, as consumers frequently opted for cheaper devices during the crisis.
Xiaomi and Oppo, on the other hand, lost 11.8 and 18.8 percent, respectively. Xiaomi primarily lost market share in India, not only due to the lockdown, but also due to anti-Chinese tendencies.
Corona-Kris also had an impact on the consolidation of the market. The Other category shrank by 22.3 percent to 78.4 million units. The five largest smartphone manufacturers together controlled 61.2 percent of the market in the second quarter.
“Smartphone sales declined tremendously in the second quarter as they correlate directly with consumer spending, which has declined massively due to the global economic crisis and rising unemployment as a result of widespread lockdowns,” said Nabila Popal, research director at IDC. In addition, the closure of retail stores, especially in regions where online retailing is less widespread, has harmed the smartphone market. Furthermore, consumers would have spent more money on other technologies such as PCs, monitors and tablets in order to be able to work and learn from home.