Software boss has to go: Volkswagen fails software start

The start of Car.Software.Org went completely wrong. The Volkswagen software unit was launched in early July. After less than two weeks, Christian Senger, who had built the flagship project over months and most recently served as VW board member and CEO of Car-Software.Org, has to go.

Audi CEO Markus Duesmann is a new strong man. As part of his responsibility for research and development, the Volkswagen Group Executive Board should also take on the subject of software. Dirk Hilgenberg is to become the new CEO of the Car.Software organization, most recently Senior Vice President Manufacturing Engineering in the BMW Group.

With the new software division, VW is pursuing ambitious goals. With VW.OS, the people of Wolfsburg want to develop their own software platform for their vehicles. By 2025, the company’s own share in the software is expected to increase from ten to 60 percent. Only a few weeks ago, Senger had set that as an ambitious goal. “We can and want to develop our software platform ourselves,” said the manager. The main thing is to keep control over the added value through data and to accelerate innovations.