Today, 50 years ago, the Japanese electronics company Sony opened its first German location in Cologne.
The expansion to Germany took place just 15 years after the company was founded in Tokyo. At the time, on July 28, 1970, around 20 employees started operating in the Braunsfeld district of Cologne. In 2006 Sony Germany moved to Potsdamer Platz in Berlin. Since then, the German branch has been based in the Sony Center, which is primarily known for its striking architecture. In addition to Sony Consumer Electronics, Sony Pictures and Sony / ATV Music Publishing, Sony Biotechnology Europe also moved to Berlin at the beginning of the year.
Hideyuki Furumi, President of Sony Europe B.V. congratulates: “Germany is one of the most important European markets for Sony and we are proud that we have written success stories here over the past fifty years. 50 years of Sony Germany is a milestone in the history of our company and the merit of the people who work for Sony, as well as our customers and partners ”.
The first bestseller from Sony Germany was the small radio “ICR-20”. The first Trinitron PAL color television then followed for the Olympic broadcast in 1972. Other successes included the Betamax video cassette recorder SL-6300 and the Sony Walkman in 1979. The various models sold a million copies in Germany by 1986, the company reports. Today, Sony’s portfolio includes everything related to entertainment. From alpha cameras, Xperia smartphones to 4K and 8K HDR televisions to wireless headphones and home theater products.
- sonywalkman: Sony Germany