Of the The first working group on social media in B2B communication is evaluating data on social media use in companies for the tenth time this year. The results will be available from October. The working group was founded in the summer of 2010 and mainly includes medium-sized companies.
The members exchange information on corporate communications on a regular basis and are particularly interested in trends in the area of social media. This year’s survey will take into account the changes that the corona crisis has brought about in user behavior on social media channels. The real advantage of the study is that the survey is already in its tenth round – long-term trends are becoming visible.
Interested parties can here take the survey. The study results will be available from October 12, 2020 at the Social Media B2B working group on this website available.
Last year’s survey showed the clear dominance of the “Big Five”: LinkedIn, Xing, Facebook, Youtube and Twitter held up well ahead of the chasing pack, with LinkedIn gaining a lot of ground compared to the competition. Twitter, Xing and Youtube stagnated, Instagram didn’t play a big role, neither did Vimeo or TikTok.
Most companies had barely dealt with measuring the success of their social websites. Usually no commercial tools are used for this. On the other hand, measurability is considered important in order to prove the success of social media investments. Free toolls were mostly used for this in 2019. It will be interesting to see whether there is a gradual increase in professionalism. (hv)