A new report reveals which are the 30 most valuable technology brands in the world, and yes, the top two positions remain compared to 2019.
In the world of technology, numerous market studies are carried out at the end of the year, which help to investigate certain questions. If it was recently revealed that Samsung and Huawei account for almost half of all mobile phones sold in the world; now a new report by WPP and Kantar has released what they are the 30 most valuable technological and non-technological brands in the world, which keeps the same companies in the first two places compared to last year.
Yes last year the podium was led by Amazon, Apple and Google, the new 2020 BrandZ ranking for this year 2020 of the most valuable brands reflects that Amazon It remains firm in the first position with a value of $ 415,855 million and that Manzana It also repeats in second place, with 352,206 million dollars. This time Microsoft, with a value of 326,544 million dollars, snatches third place from Google, which now ranks fourth with $ 323,544 million.
It should be noted that Google has reduced its value by 30% compared to Microsoft with last year, but continues below the positive trends shown by Amazon, with growth of 32%. In fifth place in the ranking of this year’s most valuable brands appears VISA with a value of 186,809 million dollars. Sixth place goes to Alibaba with 152,525 million dollars, while the seventh place is occupied Tencent with 150,978 million dollars. In eighth position is Facebook with a value of 147.190 million dollars, in ninth place is McDonald’s with 129,321 million dollars and I close the top 10 Mastercard with a value of $ 108,129.
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Amazon, Apple and Microsoft occupy the first three positions in the ranking
The report, which shows a total of 100 companies, reflects that American companies make up more than half of the list, and that Asian companies accounted for a quarter of the ranking. In addition, China contributes to the ranking with 17 of those 25 Asian brands that are included in the ranking, with Alibaba and Tencent among the top 10, as well as two of the five new participating brands, which are TikTok (ranked 79) and the Bank of China (ranked 97). Below you can see the classification with only the 30 most valuable technology brands in the world:
- Deutsche Telekom
- China Mobile
- Sales Force
- NTT Group
- Didi chuxing
This general classification shows that tech giants continue to dominate top positions of the ranking. Dorren Wang, Global Head of BrandZ at Kantar, said, “Innovation has proven to be a key driver for growth in this year’s Top 100 and a way to prevent decline. Creativity is also an important trait for the world’s most valuable brands. Companies like Amazon, Apple and Google, the technology giants that keep innovating“They successfully combine both issues to remain relevant to the lives of consumers and make brand choice easier for them.”
As can be seen in the list of the most valuable technological brands in the world that we have taken out on these lines -removing those from the ranking that are not in this sector-, it can be seen that Apple, Samsung and Huawei are the only smartphone manufacturers included among those top 30 positions. Also noteworthy is the presence of Instagram and YouTube, two of the most widely used platforms worldwide by users, and that perhaps could have been found somewhere higher on the list.
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