The competition regulatory bodies of the European Union have initiated an investigation into the different virtual assistants. Siri, Alexa and Google Assistant are under scrutiny in Europe in case companies are breaking antitrust rules.
According to Reuters, the European Union is launching an investigation that directly affects large technology companies, including Apple, Amazon and Google, for which they would have already contacted more than 400 companies in order to assess whether these giants were carrying out activities that violate antitrust regulations. Margrethe Vestager, European Commissioner for Competition, has ensured that they want to send a message to companies like Apple and Amazon to make them aware that regulatory bodies are monitoring them. According to the curator, the objective is interoperability to make the market accessible to all. The objective of the investigation would be to ensure that companies do not use the control they have over user data to take advantage of their rivals or to gain market share.
More and more research is being applied to large technology companies, which is behind some changes that we are seeing in the policies of these companies. Apple has opened its services to third parties, something unthinkable a few years ago. The last example of this is that the HomePod can already be used with Spotify as a default music service as of the launch of iOS 14. Apple has also teamed up with other companies, such as Samsung and Amazon, to create an open standard for home automation. . It will be quite interesting to know the result of this research by the European Union, and above all, the changes that can come to users regarding the interoperability of different systems, which will benefit us all.