This has been confirmed by LG in a recent study carried out during the first half of this year. Specifically, the number of televisions sold during the first 6 months of 2020 is 1,517 million units, which represents a 6.4% increase compared to the same period of the previous year, almost 7% growth in full contraction of the economy. This growth has been encouraged, in part, by the impulse of online sales, which has grown more than 100% compared to 2019, as we will see below.
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More than 1.5 million televisions sold in Spain with LG in the lead
From 2018 to now, the South Korean manufacturer leads the television market in our country, with a average percentage of 29.7% between January and June 2020, which represents an increase of 2 points compared to the following television manufacturer. If we focus on the smart TV market, the manufacturer has 34.4% of units sold during the last 6 months.
Focusing on the general market, the growth of online sales during the first half of 2020 has been 117.5% compared to the first half of 2019. In units sold, the company calculates an average of 450,000 televisions sold through Internet sales channels. This represents 37% with respect to the total count of television sales, a figure that could have been affected by the health quarantine imposed for a little over a month in our country.
The sale of sound bars have also been affected
The increase in TV sales has been accompanied by unusual growth in the number of sound bar sales. According to the study carried out by LG, the growth of this market has been 7.3% compared to the same period of the previous year. Percentage, the growth of this has been greater than that of televisions.
Regarding the number of units sold, LG calculates an average of 70,480 sound bars distributed between January and June. Coincidentally, the same manufacturer holds the first position in our country, with a 33.5% share and an advantage of 6 percentage points over the next competitor.
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