The parent company Ceconomy wants to standardize the corporate structure and thus save 100 million euros a year. Branches are also to be closed “to a limited extent”.
The electronics chains Media Markt and Saturn face massive job cuts. The parent company Ceconomy is reviewing the cut of up to 3,500 full-time positions at the two retail chains, as he announced in Düsseldorf on Wednesday. According to Ceconomy, the job cuts would primarily affect jobs in other European countries. The company employs around 55,000 people worldwide.
The background to this are plans by the group management to introduce a group-wide, uniform organizational structure in the companies, which have been managed in a very decentralized manner for a long time. As a result of the increased centralization, numerous jobs could be lost.
But that’s not all. “In view of declining customer frequencies as a result of the Covid19 pandemic, the group is also considering closing deficit stores across Europe to a limited extent,” he announced. Overall, the group management hopes that the measures will save just over 100 million euros a year. A decision on the implementation and scope of the measures should be made on August 12.
The announcement of possible branch closings comes as no surprise. The electronics retailer is facing major problems due to the corona crisis. Media Markt and Saturn quickly regained their footing after the corona-related store closings ended. In May, the retail giant’s sales of 1.55 billion euros were again 3 percent above the previous year’s level. At 1.75 billion euros in June, sales even exceeded the previous year’s figure by 12 percent. However, the weights between the sales channels in the group have shifted massively under the influence of the pandemic.
The decisive factor in the rapid comeback of the electronics chains was the success of the online business, which grew by around 145 percent between April and June and now supplies more than a third of total sales. In contrast, many customers stayed away from the branches. “The pandemic has definitely acted as an accelerator for our online business,” said Ceconomy boss Bernhard Düttmann in July.
Even then he announced that this would also have an impact on the Group’s future strategy. “The markets will continue to play an important role in our omni-channel strategy, but we must and will adapt to changing customer behavior,” announced Düttmann. Apparently that is getting closer.
- df-mediamarkt-saturn1: MediamarktSaturn RetailGroup