More and more German households are in possession of a UHD HDR-capable television. The German TV platform has seen a positive trend over the past five years.
Germans buy UHD: According to GfK Retail & Technology, 2.2 of the 3.2 million TV sets sold in Germany are Ultra HD-capable in the first half of this year alone. 97 percent of these UHD devices support High Dynamic Range (HDR) and can display content with a significantly larger contrast range and more natural colors in finer gradations. The German TV platform sees a clear trend towards UHD-HDR in the development of the last few years.
The TV market is changing noticeably, according to Carine Chardon, managing director of the German TV platform and designated managing director of the ZVEI professional association for consumer electronics. She sees the trend as the development of UHD-HDR into the new TV standard in Germany. Around 14 million Ultra HD TVs with HDR have been sold since 2015. However, the HDR technology was further developed: Until 2017, the manufacturers still integrated static HDR processes such as HDR10 and HLG (Hybrid Log Gamma). In 2018, these processes were replaced by dynamic HDR processes such as Dolby Vision or HDR10 +. These define the desired image impression for each scene or even individual image. Of the around 1.6 million UHD HDR televisions purchased in the first half of the year, which support dynamic HDR in addition to HDR10 and HLG, 300,000 of them are “HDR all-rounders” that master all processes.
The technology is there, what is missing is the content: Carine Chardon speaks out in favor of the production of films, series, shows, documentaries and live sports in UHD-HDR “about the gap between the number of devices in the household and to close the content availability “.
- Streaming television remote control: © Artur Marciniec – Fotolia.com