The developer Crystal Dynamics and the publisher Square Enix do everything possible to use the exclusive content of Marvel’s Avengers.
Leaks earlier this week suggested Virgin Media, Verizon, and Intel customers were looking for content after Crystal Dynamics revealed an exclusive Spider-Man character for PlayStation and challenged missions.
Virgin has officially confirmed the collaboration, revealing that in addition to the content, customers will have early access to this weekend’s beta run, even if they haven’t pre-ordered the game. If you happen to be a Virgin customer, you can access the company’s website here and apply for a beta code.
Verizon followed suit with an official announcement confirming a similar beta access path and describing the goodies as “timed exclusive in-game content,” implying the content may be available to non-customers somewhere down the line.
“Verizon has urged customers to band together and get their summer plans excited by securing early access to one of the most anticipated video game releases of the year: Marvel’s Avengers.
Verizon today announced a special team with Square Enix and Crystal Dynamics to offer Verizon customers the opportunity to play Marvel’s Avengers in front of the public in a special beta event – along with a digital copy of this action-packed and exclusive adventure game timed content launch with us on September 4th! “
In contrast to the playable Spider-Man, these smaller cross-promotion offers only concern cosmetic items. That said, you should do well to suppress the frustration of people jumping into Marvel’s Avengers on platforms other than PlayStation. The preferential treatment for PlayStation players was certainly not well received.