The British operator maintains the commercial tax despite the closure of the portability market and the drop in activity in an adverse economic environment during Covid-19. In this case, service revenue reached 920 million euros, a 6.9% reduction with respect to the same period of the previous year. Vodafone explains that, excluding the impact of the coronavirus, the positive trend of the last quarter would consolidate.
Growth in customers in all segments
Vodafone has managed to grow in all segments, maintaining a positive trend that it accumulated from several quarters. For example, the mobile contract customer base, including Vodafone’s MultiSIM, grew by 83,000 customers to 11.4 million in total. In fixed broadband 30,000 clients were incorporated to have 3.2 million in total. And in television it grew by 57,000 clients to have a total of 1.5 million clients. On television it seems that their packages are working so that each client can create his offer à la carte.
Of the 11.4 million mobile contract customers, 2.7 million customers already have unlimited data. Unlimited rates have a NPS (Net Promoter Score) 10 points higher than the rates without unlimited data and represent a significant improvement in the experience, according to the operator. This can be enjoyed on the 5G network that is already available in 21 cities: Benidorm, Badajoz, Alicante, Murcia, Palma de Mallorca, Valladolid, Madrid, Barcelona, Valencia, Seville, Málaga, Zaragoza, Bilbao, Vitoria, San Sebastián, Coruña , Vigo, Gijón, Pamplona, Logroño and Santander.
Finally, Vodafone recalls the actions implemented during the confinement by the health alert by coronavirus. Among them, that 100% of the workforce, whose position allows it, has teleworked during confinement, the implementation of different actions to withstand peaks of more than 50% growth in traffic on fixed and mobile networks, the more than 23 free TV channels for private clients or unlimited data for companies.