Surely to many of you the name of Fraunhofer does not ring a bell, but if we tell you that this German research center is the responsible for major milestones in the compression of digital formats surely things will change. After all, they are the authors behind the MP3 format for music files, and H.264 (AVC) and H.265 (HEVC) for video.
Not content with having revolutionized the music industry, they are now introducing a new video compression format called VVC that promises to lay the foundation for a new industry standard. But, What is VVC and what is it? We tell you below.
Presenting the new standard in global #VideoCoding!
H.266 / VVC ensures more efficient video #transmission without compromising #VisualQuality.🎥
Thank you to our partners, incl. @Manzana, @Ericsson, @Intel, @Huawei, @Microsoft, @Qualcomm & @Sony!
Learn more: https://t.co/eJYf1pcBEq pic.twitter.com/prwYqYngxX
– Fraunhofer HHI (@FraunhoferHHI) July 6, 2020
New video compression standard
The new VVC compression format, also known as H.266 or Versatile Video Coding for its acronym in English, is the immediate continuation of the H.265 (HEVC) standard mentioned above. While HEVC was already a great advance in reducing the size of video files, VVC represents a notable improvement in terms of encoding, since it is capable of reduce bitrate by up to 50% without affecting image quality.
From the Fraunhofer institute itself they have ventured to say that the new compression standard will allow, for example, that a 90-minute video in 4K quality that could weigh about 10GB, now it can be reduced to a file with only 5GB of data.
The possibilities are enormous. They may transmit and store very high quality video files between our mobile devices much more efficiently, which was impractical to date due to the high consumption of mobile data and storage. Not to mention that those resolutions below 4K also happened to weigh 50% less facilitating their transfer between devices.
Not only that, but VVC has Adaptive support for scaling at resolutions above 8K, in addition to offering wider color spaces for the future.
It is expected that this codec may be available starting next fall, although for it to end up being standardized we still have a long time left.
Other news about … 4k, video